Multichannel Optimization

A single-platform approach to strategic marketing that enables businesses to capture and understand insight from customer interactions and proactively deliver an optimized customer experience across multiple channels of communication.

  • Intelligent understanding of customer interactions in any format, including web content, audio, video and social media
  • Multivariable testing and optimization of all customer interactions to improve customer satisfaction and business profits
  • Proactive delivery of targeted offers and promotions across all channels – web, contact center and storefront based on insight
  • Consistent and integrated brand experience across all challenges that meets key enterprise legal and regulatory initiatives
“Autonomy and Interwoven have highly complementary strengths in the area of online marketing. Search is such a critical part of online marketing — both for the end user's experience navigating a Web site, and for marketing departments that need to find the right marketing assets to use in their campaigns . . . “
Susan Feldman, Melissa Webster, Vivian Tero
IDC, January 2009