Profiling & Personalization

A unique technology that automates the richest profiling, segmentation, and personalization possible today, to drive truly targeted, customer-centric marketing

  • Gathers customer data from both explicit sources (registration forms) and implicit understanding of a visitor’s clicks, searches, and transactions
  • Analyzes customer interactions across all channels to extract actionable meaning from key concepts and customer trends
  • Matches visitors with the most relevant content, product recommendations, and navigation without any manual tagging
  • Tailors the web experience to each individual based on their profile, context, and realtime behavior
“Interwoven is the foundation of our global Web content management strategy and enables us serve up timely, personalized product, services and solutions content across all channel s around the globe. The ability to continually improve the connection between what users are looking for and how users interact with our sites is critical to advancing our growth online . The linkage between content management and search with the combination of Interwoven and Autonomy will address a real market need. “
Renee Rodgers
Senior Director
Avaya Interactive