Segmentation & Targeting

Segmentation & Targeting automatically identifies new customer segments in real-time to help marketers gain market share and drive growth

  • Powered by Autonomy’s Meaning Based Marketing engine, which delivers the most comprehensive understanding of customers and prospects
  • Automatically identifies new market segments as they emerge in real time
  • Recommends compelling content and launches new offers and campaigns, all powered by a unique meaning-based approach
  • Discovers rich customer segments based on deep profiles, sentiment, behavior, all major types of customers attributes, and the content and concepts
“We are focused on creating a relevant online experience for our customers and tailoring the content to suit their needs. As a customer of both Autonomy and Interwoven and through the recently announced acquisition, we see tremendous synergies in how companies like ours can better utilize site data and insights to create a better understanding of how customers find and interact with content, stronger online experiences and greater efficiencies.“
global financial services organization